PastryScoop.com is an online resource sponsored by The French Culinary Institute. It is designed to educate and inspire both pastry professionals and serious amateur bakers.

In providing free content on such topics as menu trends, baking techniques, and food events, our goal is to increase overall awareness of pastry arts and promote creativity in the field.

Our relationship with The French Culinary Institute provides unparalleled access to the school's faculty—including Dean of Pastry Arts Jacques Torres and Master Pastry Instructor Ron Ben-Israel—as well as other notable industry contacts. Our advisory board includes Rose Levy Beranbaum, Sherry Yard, Gale Gand, and Bo Friberg.

OUR CONTENT
 
The most visited sections of the site include:

• The Scoop: what's new and interesting in the world of pastry
   
• How To's: Cooking with the Times, multi-media cooking lessons produced by the New York Times and The FCI
   
• Look It Up: a glossary of baking terms, conversion charts, culinary resources, and much more
   
• Word of Mouth: interviews with industry leaders and rising talents
  

SITE STATISTICS

• Members: over 15,000 with an average of 200 new members added each week
   
• Average length of visit: 15 minutes
    
• Average number of page views/month: 63,829
   
• Average number of visits/month: 36,319
   
• Email list: over 12,500 members

MEMBER DEMOGRAPHICS

• 36% - pastry professionals & students
   
• 27% - serious amateur bakers
   
• 66% - female
   
• 22% - 19-29 years old
   
• 44% - 30-49 years old