Due to the popularity of this class, refunds will not be granted after noon on Wednesday, October 10th.
Registrations may be transferred to another individual without penalty. Requests for transfers must be made by 12:00 pm (ET) on Monday, October 12th.
No-shows will be billed the full amount.
Every success story starts with a dream. Ben Cohen and Jerry Greenfield drove ice cream trucks and worked as scoopers before signing up for a $5 correspondence course on ice cream science. And everyone's heard the story of Paul Newman bottling his salad dressing in his basement for holiday gifts. The natural food brand Amy's Kitchen, Eleni's artfully crafted cookies, and all-natural soda producer Fizzy Lizzy all cite similar humble beginnings. These and countless other well-known food companies started small—with one great idea, an entrepreneurial spirit, and a burning desire to share their product with the world.
We know you've got a fantastic food concept on the backburner. Maybe it's your grandpa's gingersnap recipe or a homebrewed chocolate stout? A dream's only a dream until you make it a reality. Get the facts you need to know from someone who has a proven track record in the food business. Drew Koven, founder and CEO of Geoff & Drew's Incredible Cookies and the mastermind who put Jones Soda and Fresh Direct on the map, will give you concrete advice from an insider's perspective on what it takes start your business and make it a success.
Get the answers to vital questions like…
Is there a market for my product?
Is a business plan really that important?
How do I raise the money I need to get started?
Should I open a shop or sell over the internet?
How do I change my recipe into something that can be made on a big scale?
What legal mumbo jumbo do I need to know about packaging and labeling?
We know you've got a fantastic food concept on the backburner. Maybe it's your grandpa's gingersnap recipe or a homebrewed chocolate stout? A dream's only a dream until you make it a reality. Get the facts you need to know from someone who has a proven track record in the food business. 
