CALLING ALL PASTRY CHEFS!
PASTRYSCOOP.COM ANNOUNCES THE 2nd ANNUAL GOLDEN SCOOP AWARDS

Recognizing Excellence in Pastry and Dessert Innovation

New York, NY. February 2005— Is your signature dessert the talk of the town? Does your best bakery goodie have customers lining up around the block? Don't keep those sweets a secret!

PastryScoop.com, a comprehensive Web site on the topic of desserts and baking, is seeking entries for PastryScoop.com's 2nd Annual Golden Scoop Awards. The awards, which recognize excellence in pastry and dessert innovation, will be presented by PastryScoop.com and The French Culinary Institute (The FCI) on Monday, June 6th, 2005.

Award categories include:

• All-Clad Metalcrafters Most Innovative Dessert
• Best Dessert Revival
• Best Bakery Recipe
• Cacao Noel's Best Confection
• E. Guittard Chocolate's Best Dessert Menu

The awards are open to all pastry and baking professionals. Entries will be judged by a panel of industry experts based on originality, appearance, and taste. All categories except Best Dessert Menu require submission of a recipe in standard U.S. measurements. Winners will be honored in the company of the press and V.I.P. pastry chefs at a special awards presentation, hosted by Jacques Torres, on June 6th, 2005, at The French Culinary Institute in New York City. Winning entries will also be featured on PastryScoop.com and in Food Arts magazine.

Visit www.pastryscoop.com for more information and to download an application form today, or call (888) A-PASTRY. All entries must be post-marked no later than April 1st, 2005 and sent to: PastryScoop.com, Attn: Golden Scoop Awards, 434 Broadway, 7th Floor, New York, NY 10013.

Press Contact:

Judiaann Woo, 646-254-8543, jwoo@pastryscoop.com